It has been said that 90% of the world’s data has been collected in only the past 2 years and businesses and households are no longer as static as in past years. Therefore, the challenge of maintaining accurate data in any B2B or B2C market is challenging to say the least. If your database is out of date then it will be under-performing and resulting in costly, inaccurate marketing mailings and gaps in your customer knowledge. Data cleansing is an effective way to check and correct your customer information, ensuring you always get the most from your database.
It will reduce mailing costs
It will increase response
It will ensure legal compliance
It will eliminate duplication
It will improve accuracy
Data cleansing is critical to maximising the value of your customer and prospect database. Data decays at over 30% every year and therefore the importance of keeping on top of your records is paramount to ensure that money is not wasted on sending offline and online campaigns to inaccurate or duplicated customer records.
Let us gather additional intelligence information which will allow your company to assess market patterns and implement more targeted campaigns that yield revenue. Data Cleansing can create custom data capture points in our system specific to your needs. Maximize your marketing and sales efforts. Let us quickly and cost effectively catapult your lead generation campaign with a database that is packed with viable and targeted contacts and information.
Through a telephone data cleansing, we will interview your customers and ask them the right questions to provide you with the market information that applies to your business. Our agents are experienced in effectively collecting as much valuable information as possible by data cleansing. Our agents will follow a script that you provide, or we can create one for you to poll the opinion of your valued customers. If you don’t know what’s on your customers’ minds today, we’ll launch a customer phone survey to find out and let you know their feedback.
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