"The Only Way to Recession Proof Your Business - Now, and in the Future..."
Fellow Business Owner...
If you're reading this page, its safe to say that this is not the first - or the last - lead generation & customer retention company you will investigate. You've probably "heard everything" by now in the way of promises. I won't try to top any of them. Nor will I insult your intelligence.
You know exactly why you're here.
You want to keep in touch with your customers, and keep them buying. You want them carefully qualified to your specifications. You want them handled by a specialist - someone whose only mission in life is to nurture the fragile relationship you've developed.
The 80/20 Rule
We've all heard it before - 80% of your business comes from 20% of your customers. And up until now, its been your job to make sure that 20% has been treated right - contacted regularly, updated on your offerings, keeping their info up to date.
We want to change that...
In a changing business environment, there is only one thing you can count on - your existing, loyal customers. And nurturing that relationship is at the center of every successful business.
But it isn't always possible to develop an in-house team that is scalable to your current business needs. With the rapid pace of global commerce today, your needs can change in an instant - but your in-house staff can't always change as quickly.
In these economic conditions, it only makes sense to have an outside organization provide a scalable solution to suit your needs - no matter what they are.
I'm going to tell you how we can help.
Here at Grindstone Inc., we've developed a proprietary system for customer retention based on more than 40 years experience in the industry. But unlike our competitors, our agents are an integral part of this system.
We don't hire "phone dialers" - we hire customer satisfaction experts from across the country. Every one of our employees is a highly sought after customer acquisition and retention specialist. We offer unbeatable working conditions and powerful performance based compensation packages to attract that talent - and we pass their skills on to you.
And here at Grindstone, we don't use the "one size fits all" approach - because no two businesses are alike. We customize every program we offer our loyal clients to their needs, their market, and their business strategies.
After all... A customer retention program is worthless if it can't adapt to your specific needs!
Introducing, Retention Plus+
Retention Plus+ is a program designed exclusively by Grindstone Inc. for your customer retention needs. Created as an alternative to in-house solutions, our agents are trained to treat your customers as if they were their own.
Instead of developing OUR strategy to market to YOUR clients, we work with you to integrate your existing customer retention programs with our sales approach. Our process is transparent - we operate as if we were a part of your company, and we want your customers to believe they're talking to someone in your office.
We don't use a traditional "telemarketing" strategy. Each campaign is executed using a "solutions-based" sales approach. By asking questions, qualifying customers, educating them about your business and your offerings, and evaluating their interest based on your criteria, our sales approach produces maximum results for your organization.
What a campaign with Grindstone Inc. entails...
When you work with us at Grindstone Inc., you're not just getting "agents" - you're getting hand selected account representatives, custom matched to your business needs.
They're managed by seasoned Program Managers, who provide them with coaching, accountability, and quality control. And every employee at Grindstone is supported by the senior management team to ensure business continuity, quality control, and goal attainment.
And you'll never see one of our representatives using a call script.
Instead, we focus on providing solution-based call outlines, which allow the representative freedom in their delivery - while still focusing on the key points to get the desired action.
Working with you and your marketing materials, we will take the time to develop a strategy that emphasizes the best qualities of your products and services. We work on qualifying questions, common objections, competitive advantages, and call instructions - for setting appointments, generating leads, securing sales, and following up.
Once your campaign is underway, we provide 24/7 online reporting access through your secure login via our fully encrypted and web based contact management system. You can actually see the progression of your leads in real time.
This system also provides you with many tools for campaign management, data mining, sales forecasting, marketing analysis, and ROI management - giving you measurable results from the word "go". And all of this data can be exported to CSV format, for use with your own internal software solutions - any time, day or night.
The Experience Advantage
Every single Retention Plus+ representative is a mature, experienced business development professional. They are comfortable having conversations with high-level executives, and take pride in their professionalism.
But even more, every single one of our representatives takes a personal interest in the success of YOUR campaign.
Unlike traditional "call center" environments, where the "agents" could be anyone from high-school students to burnt our retirees, our representatives are some of the best in the business development industry. With years of experience, they know exactly what it takes to get your campaign from 0 to 60 in no time at all - something an inexperienced agent couldn't possibly do.
When a Grindstone account representative picks up the phone, they understand the gravity of the task they're undertaking. They know that the outcome of this call means either a profit for your company, or a loss. Each and every call is treated like the most important call of the day - exactly how you would treat your valued customers.
What you need to consider...
When you get down to it, there are a few things that you need to consider when hiring a business development company...
- No one can guarantee results. A trial campaign is the best investment you can make, to ensure that our methodology is suited to your business - and your customers.
- Call centers are good for some campaigns. Your primary concern, however, should be how you want your company represented. Do you want your customers speaking with poorly trained, high turnover, part time students? Or do you want them talking with mature, business to business sales professionals solely dedicated to your company and your marketing message?
- Per per performance is a sure way to get low quality leads. While it appears to be lower risk, performance based campaigns actually end up costing you - in the way your company is represented, and the time investment required by your in-house sales staff to "weed out" the unqualified leads.
- You want to choose a company who is honest in setting realistic expectations from the start. Don't go for the service provider who promises you huge returns - they're playing games, hoping to land you as "their next big client".
- Find a company with a proven history. Grindstone has worked with companies like Pitney Bowes, American Express, N.A.S.A., Zurich Financial, Panasonic, Onyx Industrial, Nationwide Insurance, InfoVision, and Private Business Jets. We know how to work with big business - they are our business. At the same time we have many small business clients that are 1-5 person operations. We treat them as equally important to us.
When it comes down to it...
We may or may not be the right company for you. We are up-front, with no nonsense. Without getting a clear understanding of your products/services, goals, and requirements, we will not begin any campaign. We'll give you realistic expectations. Your ROI is your bottom line - and our business is to help you acheive the highest returns possible.
If you think Grindstone is the right place for your business, then we should talk. Click on the button below, and a Business Development Advisor will contact you. We'll discuss your goals and expectations, and work together to create some scenarios for you, to see if working with us makes sense for your business. We'll give you an honest assessment about ROI, expectations, and goals, and send you some information on our process.
Then, the choice is yours.
Brian A. Parnell
Founder, Grindstone Inc.
P.S. When you contact us, we'll go through a no-risk consultation process with you, to help you determine the best course of action for your business. There is absolutely no obligation involved in this process - it is for your information only. Contact us today.
P.P.S. If you prefer, you can contact us at your convenience by calling our toll free number, 1-888-724-7436, or send us an email at: firstname.lastname@example.org.