FAQS

What kind of cost and commitment do I need to make?

We know that the complexity and difficulty level of a program varies with target market, company size, decision makers, industry type, your competition level, geographic location and the list goes on. Each level of difficulty requires a unique skill set and resources to be successful on your program. We do not simply charge the same rate across the board by placing all programs in the same box like many of our competitors do. You should only pay for what you need, period. Program options are matched and priced according to the required skill sets and experience level of the Agents who represent your company. The resources necessary and complexity of the program are also included in all program options. Many others in the industry simply quote you a price without being able to justify or explain the costs. We have programs for as little as a twenty hour commitment. You only have to pay for what you need and/or can afford.

Where are your people located ?

We are based in the USA and do not outsource our staff to any other country. Our agents and management staff are all located in North America. Many of our competitors have a USA corporate address, but they use people in other countries to represent yours. If your program requires calling businesses in North America, it’s important that your team is also located in North America.

Are you a call center or a business development company?

We are not a call center. We are a business development firm. Call centers are typically brick and mortar dialing rooms that might be good for business to consumer programs, not B2B. We specialize in B2B sales and support solutions. We do not use predictive dialers like, read scripts, and work in stuffy cubicles with noisy distractions from other employees.

Do you do direct telesales?

Yes. Unlike many companies who only do lead generation and appointment setting, we do both. We have two very distinct skill set groups of business development agents, lead generators and closers. We assign our skilled closers to all direct sales programs.

How do I know when the work is being done and when?

We have designed and built our own proprietary system called VTRAX. Our clients and staff LOVE this system. It is an online system that gives you a direct looking glass into your program. It features online real time reports and a direct snapshot overview into your campaigns. Unlike CRMs like Sales Force, it was built to be extremely fast when moving from lead to lead. It will show you detailed performance metrics and exact time used on your program to date. It also features intelligent email drip and automation for a highly effective multi touch marketing campaign. Contact us for a demo.

How involved will I need to be?

Grindstone understands that you are outsourcing this function partly to free up your time so you can focus on your business. You can be as involved as you would like to be or not at all. We encourage your involvement during the preparation and launch phase of your program.

How do you protect my company’s reputation and Image?

We take our reputation very seriously. The only way to do this is to take yours just as seriously. We conduct our programs with highest level of professionalism. Our company is focused on our client’s success and we operate as an extension of your company. Our staff consists of seasoned professionals. Our management team implements daily quality control to ensure your company’s brand and reputation is conveyed as you yourself were on the phone.

Do you work on a performance basis?

Yes. However you must understand that very few people are lining up to work on this basis only. Turnover is very high and the program usually never gets off the ground. These programs are also susceptible to forced leads and poor quality. Additionally because of all the many variables such as your value proposition, target market, decision maker title, geographic market, etc. make it very difficult for us to predict exact results. However, the fair approach to this is upon completion of initial pilot program, we should be able to accurately quote you on a per lead or appointment basis. We will then be able to have obtained a true performance benchmark from the metrics achieved during the pilot. This also solves the problem of finding talented agents willing to work your program because they know what they are able to produce from the pilot. Of course you may also want the option of staying at your known fixed hourly fee. We usually charge a premium when switching to a 100% performance basis in order to make it attractive enough to keep the same agents working your program.

 

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The Grindstone Cycle of Success
 
Why Grindstone?
 
An Effective Lead Generation Program - Watch the Video