"The Only Way to
Recession Proof
Your Business - Now, and
in the Future..."
Fellow
Business Owner...
If you're reading this
page, its safe to say that
this is not the first -
or the last - lead generation
& customer retention
company you will investigate.
You've probably "heard
everything" by now
in the way of promises.
I won't try to top any of
them. Nor will I insult
your intelligence.
You know exactly
why you're here.
You want to keep in touch
with your customers, and
keep them buying. You want
them carefully qualified
to your specifications.
You want them handled by
a specialist - someone whose
only mission in life is
to nurture the fragile relationship
you've developed.
The 80/20 Rule
We've all heard it before
- 80% of your business comes
from 20% of your customers.
And up until now, its been
your job to make sure that
20% has been treated right
- contacted regularly, updated
on your offerings, keeping
their info up to date.
We want to change that...
In a changing business
environment, there is only
one thing you can count
on - your existing, loyal
customers. And nurturing
that relationship is at
the center of every successful
business.
But it isn't always possible
to develop an in-house team
that is scalable to your
current business needs.
With the rapid pace of global
commerce today, your needs
can change in an instant
- but your in-house staff
can't always change as quickly.
In these economic conditions,
it only makes sense to have
an outside organization
provide a scalable solution
to suit your needs - no
matter what they are.
I'm going to tell you
how we can help.
Here at Grindstone Inc.,
we've developed a proprietary
system for customer retention
based on more than 40 years
experience in the industry.
But unlike our competitors,
our agents are an integral
part of this system.
We don't hire "phone
dialers" - we hire
customer satisfaction experts
from across the country.
Every one of our employees
is a highly sought after
customer acquisition and
retention specialist. We
offer unbeatable working
conditions and powerful
performance based compensation
packages to attract that
talent - and we pass their
skills on to you.
And here at Grindstone,
we don't use the "one
size fits all" approach
- because no two businesses
are alike. We customize
every program we offer our
loyal clients to their needs,
their market, and their
business strategies.
After all...
A customer retention program
is worthless if it can't
adapt to your specific needs!
Introducing, Retention
Plus+
Retention
Plus+ is a program
designed exclusively by
Grindstone Inc. for your
customer retention needs.
Created as an alternative
to in-house solutions, our
agents are trained to treat
your customers as if they
were their own.
Instead of developing OUR
strategy to market to YOUR
clients, we work with you
to integrate your existing
customer retention programs
with our sales approach.
Our process is transparent
- we operate as if we were
a part of your company,
and we want your customers
to believe they're talking
to someone in your office.
We don't use a traditional
"telemarketing"
strategy. Each campaign
is executed using a "solutions-based"
sales approach. By asking
questions, qualifying customers,
educating them about your
business and your offerings,
and evaluating their interest
based on your criteria,
our sales approach produces
maximum results for your
organization.
What a campaign with
Grindstone Inc. entails...
When you work with us at
Grindstone Inc., you're
not just getting "agents"
- you're getting hand selected
account representatives,
custom matched to your business
needs.
They're managed by seasoned
Program Managers, who provide
them with coaching, accountability,
and quality control. And
every employee at Grindstone
is supported by the senior
management team to ensure
business continuity, quality
control, and goal attainment.
And you'll never see one
of our representatives using
a call script.
Instead, we focus on providing
solution-based call outlines,
which allow the representative
freedom in their delivery
- while still focusing on
the key points to get the
desired action.
Working with you and your
marketing materials, we
will take the time to develop
a strategy that emphasizes
the best qualities of your
products and services. We
work on qualifying questions,
common objections, competitive
advantages, and call instructions
- for setting appointments,
generating leads, securing
sales, and following up.
Once your campaign is underway,
we provide 24/7 online reporting
access through your secure
login via our fully encrypted
and web based contact management
system. You can actually
see the progression of your
leads in real time.
This system also provides
you with many tools for
campaign management, data
mining, sales forecasting,
marketing analysis, and
ROI management - giving
you measurable results from
the word "go".
And all of this data can
be exported to CSV format,
for use with your own internal
software solutions - any
time, day or night.
The Experience Advantage
Every single Retention
Plus+ representative is
a mature, experienced business
development professional.
They are comfortable having
conversations with high-level
executives, and take pride
in their professionalism.
But even more, every single
one of our representatives
takes a personal interest
in the success of YOUR campaign.
Unlike traditional "call
center" environments,
where the "agents"
could be anyone from high-school
students to burnt our retirees,
our representatives are
some of the best in the
business development industry.
With years of experience,
they know exactly what it
takes to get your campaign
from 0 to 60 in no time
at all - something an inexperienced
agent couldn't possibly
do.
When a Grindstone account
representative picks up
the phone, they understand
the gravity of the task
they're undertaking. They
know that the outcome of
this call means either a
profit for your company,
or a loss. Each and every
call is treated like the
most important call of the
day - exactly how you would
treat your valued customers.
What you need to consider...
When you get down to it,
there are a few things that
you need to consider when
hiring a business development
company...
- No one can guarantee
results. A trial
campaign is the best investment
you can make, to ensure
that our methodology is
suited to your business
- and your customers.
- Call centers
are good for some campaigns.
Your primary
concern, however, should
be how you want your company
represented. Do you want
your customers speaking
with poorly trained, high
turnover, part time students?
Or do you want them talking
with mature, business
to business sales professionals
solely dedicated to your
company and your marketing
message?
- Per per performance
is a sure way to get low
quality leads.
While it appears to be
lower risk, performance
based campaigns actually
end up costing you - in
the way your company is
represented, and the time
investment required by
your in-house sales staff
to "weed out"
the unqualified leads.
- You want to
choose a company who is
honest in setting
realistic expectations
from the start. Don't
go for the service provider
who promises you huge
returns - they're playing
games, hoping to land
you as "their next
big client".
- Find a company
with a proven history.
Grindstone has worked
with companies like Pitney
Bowes, American Express,
N.A.S.A., Zurich Financial,
Panasonic, Onyx Industrial,
Nationwide Insurance,
InfoVision, and Private
Business Jets. We know
how to work with big business
- they are
our business.
When it comes down to
it...
We may or may not be the
right company for you. We
are up-front, with no nonsense.
Without getting a clear
understanding of your products/services,
goals, and requirements,
we will not begin any campaign.
We'll give you realistic
expectations. Your ROI is
your bottom line - and our
business is to help you
acheive the highest returns
possible.
If you think Grindstone
is the right place for your
business, then we should
talk. Click on the button
below, and a Business Development
Advisor will contact you.
We'll discuss your goals
and expectations, and work
together to create some
scenarios for you, to see
if working with us makes
sense for your business.
We'll give you an honest
assessment about ROI, expectations,
and goals, and send you
some information on our
process.
Then, the choice is yours.
Sincerely;
Brian A. Parnell
Founder, Grindstone Inc.
P.S. When
you contact us, we'll go
through a no-risk consultation
process with you, to help
you determine the best course
of action for your business.
There is absolutely no obligation
involved in this process
- it is for your information
only. Contact us today.
P.P.S.
If you prefer, you can contact
us at your convenience by
calling our toll free number,
1-888-724-7436, or send
us an email at : info@grindstone.com |
