Publications and Distribution

Direct Sales - A NY based Publishing Company was seeking to increase exposure and sales of a newly designed directory that will benefit not only the general public, but also those businesses that participate. Grindstone, Inc. was there to capture that audience and generate a successful directory of listings, and exposure to the public. Providing direct sales for space in the directory as well as selling additional copies to business owners that participated to distribute to their customers to help their industry. From start to finish, Grindstone, Inc. adapted to changing needs of the business owners to cater to the industry, making a successful and profitable campaign for our client. We are currently in talks for a year round relationship to continue to assist the Publishing Company with more exposure and continued increase in ROI.

Direct Sales - A Connecticut based publishing firm specializing in the boating industry hired Grindstone to gain distribution points for its Nationally recognized boating publication. Grindstone contacted marinas throughout the country professionally communicating the clients unique value proposition. The objective of the campaign was to gain a total of 50 new retail distributors in the hours allocated to the program by the client. Grindstone surpassed this goal and acquired 85 new retail distributors for a very successful campaign.

Direct Sales - A Danish company that provides high end iron wares, glass wares, teas, and spices has partnered with Grindstone to successfully penetrate the US Market and gain distribution channels. A direct sales initiative was implemented using our 20+ years of experience in consumer packaged goods. The campaign consists of establishing buyers within companies that distribute similar type products. Upon establishing buyers, samples are sent to help buyers understand and experience the product quality. A complete catalog and pricing structure are distributed to convey discounts based upon volume. Time sensitive follow up calls are made to gauge interest for the seasonal purchase, order forms are completed, and the product is shipped and distributed.