Technology

Florida based SEO and internet marketing firm offering award winning SEO and SEM services partnered with Grindstone to conduct a direct sales campaign. Grindstone agents were hired to sell their services to national private businesses and insurance agencies. This was a multi-faceted campaign, with first calling and identifying qualified prospects, scheduling hard set appointments for conducting online demonstrations of client’s website and offerings, and then follow up to close of sale. After 4 weeks of the appropriate agent targeting these prospects, 6 sales had been processed with 13 more scheduled demonstrations to follow. The agent was experiencing a 90% close rate and a continued growing, sold pipeline for sales. The client and company continue to enjoy success and revenue through Grindstone’s efforts.

Baltimore based Software Firm partnered with Grindstone to conduct a regional appointment setting program. The strategy embraced contacting large companies with accounts payable divisions to promote electronic recognition software. Focusing on efficiency and cost savings, Grindstone successfully engaged Comptrollers and AP Managers to set appointments and demonstrate the software with the company’s sales executives.

One the nations emerging Mortgage Software IT companies used Grindstone to create a database of current mortgage companies that are having technology issues with their Loan Origination Software. Through this database calls were made and many opportunities were discovered by the Grindstone agent as they prepared a listing of all the current issues the mortgage company experienced that the IT Company specialized in. Those leads were then presented with this IT Company’s value proposition and scheduled an appointment to meet and discuss the issues uncovered with the mortgage IT firm.

A well known Fortune 100 company specializing in police car video technology partnered with Grindstone in a National effort to drive new business. Police Chiefs in small to large Police stations were qualified and scheduled to meet with the company’s sales executives both over the phone and face to face. An industry specific value proposition and customized approach have been integral in the ongoing success of this program.

A Microsoft reseller relied on Grindstone to schedule phone appointments to assist the client’s sales executives in performing online software demonstrations. Utilizing agents with industry specific experience, Grindstone successfully engaged with Directors and CEOs of medium to large businesses. The product was accounting software geared towards helping medium sized businesses that have outgrown their current software’s capabilities. The software is a near perfect solution for larger businesses as well.

The leader in Intelligent Video Management Systems seeks to generate new and qualified leads to prospect. Utilizing Grindstone, Inc. several times to first create a database of leads, and decision makers, to then setting appointment with those executives so that they can increase exposure and demonstrate their product. Grindstone, Inc. has increased interest or our client’s products by appointment setting with top level executive decision makers so that our client may increase sales of their product to the correct contact, thus increasing efficiencies and maximizing their time in a specific target market. Grindstone, Inc. has also been able to increase interest in our client’s product so that audience participation at trade-show exhibits increases and provides new qualified prospects.

A leading provider of compliance and security measures for the banking and financial industry partnered with Grindstone to educate and assist companies that are currently not aligned with Federal regulations. A Lead Generation and Appointment Setting campaign was implemented in which we have successfully qualified those institutions to meet with our partner for a free consultation. The campaign embraces complete lead cultivation to include companies with immediate needs as well as tracking companies that will need an evaluation within the next calendar year.

Microsoft Dynamic CRM resellers partnered with Grindstone to make contact with medium sized companies with one million in annual revenue or higher that are in need of a better relationship management tool. Face to face meetings and phone appointments were used in order to provide an opportunity for the company’s sales staff to demonstrate the software. The success of this program is credited to using modified approaches catered to each individual decision maker. By changing the value proposition based on the point of contact we were able to qualify and create interest amongst decision makers varying from Directors of IT to Owners and CEOs.

A company specializing in web based accounting and electronic payment processes utilizes Grindstone’s ability to set up web demos featuring their system to therapists and Dr.’s in the mental health profession. Grindstone agents were effective in conveying the product to these health care professionals and showing the value this service will bring to their practice. A database was created documenting instances of interest in seeing more about this web tool or prospects that were interested in viewing the web tool right away were scheduled a time for viewing within 48 hours of the initial phone call.

An Accounting software firm used Grindstone to do lead generation. Companies and Associations were contacted and asked a few industry specific questions regarding their current accounting software usage, needs and budget for a future software purchase. A database was created that the client segmented initiate needs leads, future needs, and web casts. The database also contained information gathered regarding what software is currently being used so upgrades can be offered to those clients. These leads were retained in house for the clients sales department to take action on.

A unique internet marketing company specializing in the local segment partnered with Grindstone to generate leads and set appointments. A database was created of clients that had interest in gaining more pull marketing from the internet by focusing on getting listed on page one. The internet search tool that is offered by this client is unique and the only one of it’s kind out on the market right now. Grindstone was happy to partner with this new cutting edge technology to help the client grow and get their concept recognized as the way of the future.

An exclusive sales operations arm of Sony Video Conferencing products and accessories in the United States. Our client is responsible for managing, supporting, and growing the distributor and reseller networks throughout the country and actively raising marketplace awareness. Spire Global (The Client) has capitalized on the growing need of technology in a broad base of industry verticals. The staff at Spire Global (Client) assures the utmost needs of each client are filled in a customized timely and efficient manner. Our client initially came to Grindstone to assist there sales force in doing what they do best and that was selling the highest grade video conferencing products manufactured by one of the number one leaders in the industry The Sony Corporation. A sound value proposition was offered, Sony offers products designed for virtually every videoconferencing situation, from full High-Definition conferencing to razor-sharp, fully-integrated Desktop solutions. Sony is the only manufacturer in the videoconferencing industry that can provide a complete, fully-integrated room system, using only Sony products that were designed to work together and, look good together as well. The key reason Grindstone was brought in was to share in a wealth of B2B marketing and penetration experience. Grindstone has years of reliable results oriented strategies to create valuable qualified opportunities for the clients sales force. Our teams goal, to schedule a prescreened excited decision making prospect. Then to induce the first step of what the client excelled at, engaging, and scheduling a prescreened excited prospect to enter into the client’s sales cycle. The market is competitive and the client expectations were well grounded. Grindstone initially implemented a plan based on the client’s prospective goals and through experienced coaching, diligent internal, client regroup meetings, consistent metric evaluation, and real time fine tuning of approach quickly exceeded the client’s goals. The campaign averages 10 plus qualified appointments per week, and has created just what the client had hoped for, a deep hot pipeline for there dales staff to engage.

A hi Tec Phone software company hired Grindstone for Sales Support. Grindstone provided business development services twice for a company specializing in marketing hi tech software add ons to consumer based technology. Grindstone set 188 appts in a one year calling span with the objective of calling advertising agencies and radio stations and identifying the person in charge of advertising. We set appointments with that decision maker to show them how to use this technology as an add on to their clients. The technology used text messaging to create instant connections with potential customers to add more traffic. We ultimately sold the companies code number to use for text marketing. After this successful campaign we launched a direct sales effort to radio stations with a new Apple application that allowed their streaming station to play over the I- Phone or Pod. This resulted in over 50 sales in a 200 hour time calling time span.