Education

Australian based Fortune 500 company aims to improve the speed and effectiveness of automotive education through quality digital content, and innovative software applications for students, instructors, institution's and enterprises.The company is rapidly achieving its goal of becoming the preferred learning materials choice for automotive instructors and students worldwide.Automotive technical qualifications require the development of cognitive and practical skills. The most effective learning modes for most students developing technical understanding and psychomotor skills are concrete and visual, rather than abstract and descriptive.The primary delivery mode for new content therefore is overwhelmingly audio-visual - using video, animations, graphics, and simulations. However, the learning materials are all supported with extensive reference and transcriptive text materials.The comparative achievements of students who learn with their systems have been well documented, and they speak for themselves. The company partnered with Grindstone to conduct a national lead generation program. Grindstone targeted vocational colleges in the USA. The objective was to speak with high level decision makers about a cutting edge series of educational training systems produced by our cient. Grindstone would qualify prospects with preset criteria. We then identified warm and near term opportunities and delivered leads immediatley to client's sales force for follow up.

Texas based company partnered with Grindstone to conduct a regional appointment setting program. The strategy embraced contacting schools and businesses around the state to convey a cross fund raising and advertising program to the local business community which benefited the school system. Grindstone provided external sales support to establish brand awareness and increase sales, follow-up existing sales, identification of new prospects and generated new sales leads moving toward the goal of expanding geographical market share nationally. Grindstone delievered qualifed appointments to the company's sales team thereby keeping the team more prodcutive and efficient with the sales process.

A Chicago based marketing company hired Grindstone to contact colleges and universities all over the USA with the goal of conucting precise market analyses and database updating services. This was phase one of the overall strategy. The company markets a distance learning software platform. The company hired Grindstone in phase two of the strategy to contact the updated database with the goal of setting software demonstrations for the client. Grindstone qualifed and set high quality appointments for software demonmstraions which led to ramped up profibility for the client.