Six Things You Need to Know When Outsourcing Your Sales Lead Generation

Dear Friend,

Before you decide on the company you're going to invest in for this very crucial task you need to give very serious consideration to the following:

• Let's be honest. No one can truly guarantee results and predict outcomes.  We recommend a trial campaign for accurate and profitable campaign planning and market benchmarking.


• Call Centers are good for some campaigns.  Your primary consideration should be how do you want your company represented…by poorly trained, high turnover, part-time college students or mature, business to business sales professionals solely dedicated to your campaign?


• Pay per performance is a sure way to get low quality leads. While the risk factor may be appealing, it may end up costing you in the way your company is perceived. The best return on your investment is from marketing agents whose pay is based on quality not quantity. Avoid this option as there will be constant turnover, poor representation, and no business continuity.


• Don’t get low balled. Many companies will give you very unrealistic expectations just to "hook" you in and get your money. You get what you pay for. As a rule of thumb, avoid companies who charge less than $25hr for services. These companies still have to make a profit. They hire low quality agents and a result it will be at your expense.
  


• Choose a company who is honest in setting realistic expectations from the start.
  


• There is nothing wrong with doing a small test, however avoid too small of a test or you will waste your money. Avoid any company that offers to do anything less than 40-50 calling hours. Less than this and its almost impossible to realistically assess if the program will work or not.
  


• When you get right down to it…only three criteria really matter:

1. Performance
2. Professionalism
3. Return on investment

WARNING: if you want a full pipeline of hot sales leads or appointments carefully qualified to your specifications, then the following could be the most important information you'll ever read.

Here's why:

Your sales leads and appointments will convert to profits like never before and your pipeline will always be filled with prospects eager to buy.

Now, I know you're probably skeptical. That's normal and healthy. Let me give you three good reasons we can back up what we claim:

Three Reasons To Believe What I Say

Reason one: Grindstone, Inc. was founded in 2003 and managed by industry professionals with over forty years of successful business to business telemarketing experience and a solid understanding of what it takes to deliver "real", bottom line results to our clients.

Reason two: Our team of marketing agents are mature, experienced, successful business to business sales professionals with proven skills to get through the Gatekeeper and build rapport and trust with decision makers from "C" level down.

Reason three: Small businesses and big companies including American Express, Pitney Bowes, Zurich and NASA are enjoying results that have made us number one in client retention.

Here is a summary of the benefits you receive:

• A sales pipeline full of carefully qualified leads
  
• No more sales "peaks and valleys" - a very predictable, steady cash flow
  
• Reduced hiring, training and management costs
  
• A regular source of high quality leads is a great way to evaluate the performance of your sale team members
  
• Your sales team's time is used presenting and closing - not prospecting
  
• More presentations means more sales and more profits
  
• Dramatically increased market penetration and discovery of new opportunities
  
• Higher industry recognition and expanded markets
  
• Collect competition and market data. Make intelligent marketing decisions and leap ahead of your competition
  
• 24/7 secure online access to real time performance and marketing data

Now, you're probably wondering how and why we can do all those things. Let me explain.

The Grindstone difference is our marketing agents. Our rigorous requirements, screening process and generous pay plan allows us to attract the best.

Our management relentlessly oversees each marketing agent's performance to be certain they are meeting or exceeding expectations.

We have created a team environment that, from top to bottom, is always looking for ways to improve our performance.

Our database can be customized to your specs to ask and gather the information you need and give it to you, real time in the form required.

Don't take my word for it. Here's what our customers say.

Let's review what you need to consider before deciding on any sales lead generation company.

• Let's be honest. No one can truly guarantee results and predict outcomes.  We recommend a trial campaign for accurate and profitable campaign planning and market benchmarking.


• Call Centers are good for some campaigns.  Your primary consideration should be how do you want your company represented…by poorly trained, high turnover, part-time college students or mature, business to business sales professionals solely dedicated to your campaign?


• Pay per performance is a sure way to get low quality leads. While the risk factor may be appealing, it may end up costing you in the way your company is perceived. The best return on your investment is from marketing agents whose pay is based on quality not quantity. Avoid this option as there will be constant turnover, poor representation, and no business continuity.


• Don’t get low balled. Many companies will give you very unrealistic expectations just to "hook" you in and get your money. You get what you pay for. As a rule of thumb, avoid companies who charge less than $25hr for services. These companies still have to make a profit. They hire low quality agents and a result it will be at your expense.
  


• Choose a company who is honest in setting realistic expectations from the start.
  


• There is nothing wrong with doing a small test, however avoid too small of a test or you will waste your money. Avoid any company that offers to do anything less than 40-50 calling hours. Less than this and its almost impossible to realistically assess if the program will work or not.
  


• When you get right down to it…only three criteria really matter:

1. Performance
2. Professionalism
3. Return on investment

• A full pipeline of quality sales leads qualified to your specifications.
  
• Your sales team is super motivated by profitably presenting and closing to qualified prospects rather than prospecting.
  
• Your company’s image, market penetration and message delivered by professionals.
  
• Updated and cleaned database of prospects.
  
• Unlimited scalability to expand your campaign quickly and react rapidly to market changes.
  
• 24/7 secure online access to real time performance and marketing data.
  
• Quality control by an experienced management team.

Click below and...
...a business-to-business leads consultant will call to get a clear understanding of your requirements and expectations and put some numbers together with your help to see if working with us makes sense or not.

To your success,
Team Grindstone