Lead Generation - One the nations emerging Mortgage Software IT companies used Grindstone to create a database of current mortgage companies that are having technology issues with their Loan Origination Software. Through this database calls were made and many opportunities were discovered by the Grindstone agent as they prepared a listing of all the current issues the mortgage company experienced that the IT Company specialized in. Those leads were then presented with this IT Company’s value proposition and scheduled an appointment to meet and discuss the issues uncovered with the mortgage IT firm.

Lead Generation - The leader in Intelligent Video Management Systems seeks to generate new and qualified leads to prospect. Utilizing Grindstone, Inc. several times to first create a database of leads, and decision makers, to then setting appointment with those executives so that they can increase exposure and demonstrate their product. Grindstone, Inc. has increased interest or our client’s products by appointment setting with top level executive decision makers so that our client may increase sales of their product to the correct contact, thus increasing efficiencies and maximizing their time in a specific target market. Grindstone, Inc. has also been able to increase interest in our client’s product so that audience participation at trade-show exhibits increases and provides new qualified prospects.

Appointment Setting - A leading provider of compliance and security measures for the banking and financial industry partnered with Grindstone to educate and assist companies that are currently not aligned with Federal regulations. A Lead Generation and Appointment Setting campaign was implemented in which we have successfully qualified those institutions to meet with our partner for a free consultation. The campaign embraces complete lead cultivation to include companies with immediate needs as well as tracking companies that will need an evaluation within the next calendar year.

Lead Generation Via Online demonstration - A company specializing in web based accounting and electronic payment processes utilizes Grindstone’s ability to set up web demos featuring their system to therapists and Dr.’s in the mental health profession. Grindstone agents were effective in conveying the product to these health care professionals and showing the value this service will bring to their practice. A database was created documenting instances of interest in seeing more about this web tool or prospects that were interested in viewing the web tool right away were scheduled a time for viewing within 48 hours of the initial phone call.

Lead Generation - This software company used Grindstone to do lead generation. Companies and Associations were contacted and asked a few industry specific questions regarding their current accounting software usage, needs and budget for a future software purchase. A database was created that the client segmented initiate needs leads, future needs, and web casts. The database also contained information gathered regarding what software is currently being used so upgrades can be offered to those clients. These leads were retained in house for the clients sales department to take action on.

Lead Generation - A unique internet marketing company specializing in the local segment partnered with Grindstone to generate leads and set appointments. A database was created of clients that had interest in gaining more pull marketing from the internet by focusing on getting listed on page one. The internet search tool that is offered by this client is unique and the only one of it’s kind out on the market right now. Grindstone was happy to partner with this new cutting edge technology to help the client grow and get their concept recognized as the way of the future.

Direct Sales - A NY based Publishing Company was seeking to increase exposure and sales of a newly designed directory that will benefit not only the general public, but also those businesses that participate. Grindstone, Inc. was there to capture that audience and generate a successful directory of listings, and exposure to the public. Providing direct sales for space in the directory as well as selling additional copies to business owners that participated to distribute to their customers to help their industry. From start to finish, Grindstone, Inc. adapted to changing needs of the business owners to cater to the industry, making a successful and profitable campaign for our client. We are currently in talks for a year round relationship to continue to assist the Publishing Company with more exposure and continued increase in ROI.

Direct Sales - A Connecticut based publishing firm specializing in the boating industry hired Grindstone to gain distribution points for its Nationally recognized boating publication. Grindstone contacted marinas throughout the country professionally communicating the clients unique value proposition. The objective of the campaign was to gain a total of 50 new retail distributors in the hours allocated to the program by the client. Grindstone surpassed this goal and acquired 85 new retail distributors for a very successful campaign.

Direct Sales - A Danish company that provides high end iron wares, glass wares, teas, and spices has partnered with Grindstone to successfully penetrate the US Market and gain distribution channels. A direct sales initiative was implemented using our 20+ years of experience in consumer packaged goods. The campaign consists of establishing buyers within companies that distribute similar type products. Upon establishing buyers, samples are sent to help buyers understand and experience the product quality. A complete catalog and pricing structure are distributed to convey discounts based upon volume. Time sensitive follow up calls are made to gauge interest for the seasonal purchase, order forms are completed, and the product is shipped and distributed.

Supply Chain Management

Sales Support - Director of Supply Chain/Logistics with a fortune 100 manufacturer company partnered with Grindstone to identify potential suppliers for transportation utilizing specializing equipment to haul 2000 trailers per month. Grindstone interviewed with specific qualifying criteria. Grindstone associates successfully identified key suppliers to meet the department’s needs in addition to increasing the client’s back haul revenue by 32%.

Sales Support - A Director of Logistics for a fortune 200 company provided the Grindstone team with a needs training in reference to a WMS/TMS system. Grindstone was provided with a general list of potential vendors with a qualifying list of the client’s needs. Grindstone contacted and interviewed numerous vendors confidentially on behalf of the client and identified two quality candidates. The client then stepped in and successfully completed the buying process.

Sales Support - RFid software manufacturer partnered with Grindstone to cold call Logistics management within manufacturing companies to identify prospects for RFid technology products. Grindstone provided pre approved marketing collateral to the prospects and scheduled sales appointments on behalf of the client. Numerous sales and future revenue result in a successful program.

Manufacturing, Equipment, and Services

Appointment Setting - Environmental friendly company needs to increase sales and qualified leads of a high-end product that benefits both the customer and the environment. By utilizing Grindstone, Inc. for an appointment setting program, they were able to follow up on an astonishing number of qualified leads and establish working relationships with several end users of their product. As a result, they have an excellent pool of qualified leads to work from, and increase exposure of their products. An International company responsible for Pre-commissioning services directly related to the Power Plant Industry has partnered with Grindstone to gain vendor approval and submit bids for upcoming power plant construction. The campaign consists of complex and tedious efforts to identify and contact Project Managers and begin the relationship building process. Many relationships are nurtured from 6mths-1yr before approving our partner for vendor services. A clear presentation of services, technologies, and safety precautions supplement those relationship building efforts.

Direct Sales - A water filtration company used Grindstone to contact its current customer base to purchase additional filters. Grindstone was able to place orders for the filters and also be proactive in routing any customer service issues back to the company’s customer service department. This started as only asking for filter sales but Grindstone soon found out that many customers would also like to purchase accessories for their system so Grindstone adapted and that need resulted in higher ticket items to be purchased during this call as well. The water filtration company ended up with a solid database of customers that needed more filters or accessories and customers that needed service issues.

Lead Generation and new business development - A unique metal fabrication manufacturing company hired Grindstone to contact it’s former customers and potential new customers. Leads were generated resulting in reminding former customers of the work that the client can do for them on new projects as well as new customers are now aware of the work that this client provides. Traffic was driven to the web site as well as many customers requesting new catalogs be sent to them for future project work.

Lead Generation - A healthcare corporation that specializes in the psych field hired Grindstone to set up appointments with hospitals nation wide that are interested in tapping into this market. This company used Grindstone to qualify leads and set the ground work in motion for talks to begin with the hospitals in contracting with the client to expand their current psych services offered. A process was used where the Grindstone and the client worked hand in hand together to qualify and set up the ground work necessary for the client to come in and close deals with the hospitals. Expanding their current contracted client base.